You've changed shampoos five times.  The category never changed.

Thinning, breakage, a scalp that feels tighter than it used to — most people search for a cause in hormones, stress, or age. Sometimes that's the whole story. Often, it's only half of it.

Conventional shampoos rely on sulfates and occlusive silicones to foam and smooth. They rinse away the surface — but a microscopic film builds up at the scalp with every wash, layer after layer, week after week.

That buildup doesn't kill a follicle. It just makes it harder for the follicle to get what it needs — circulation, oxygen, a clear channel to grow through. The follicle goes quiet, not dead.

  • Ginger Root Extract

    Warms and stimulates the scalp, supporting microcirculation around the follicle.

  • Black Sesame Extract

    Rich in nourishing lipids that help fortify strands from root to tip.

  • Citric Acid

    A gentle clarifying agent that helps lift residue without over-stripping.

  • Licorice Root Extract

    Traditionally used to soothe and balance an irritated, overworked scalp.

    Same three ingredients. Every "new" shampoo you try.

      MOST SHAMPOO
    Sulfates
    Occlusive silicones
    Parabens
    Citric acid
    Ginger root extract
    • Wet thoroughly

      Warm water, fully saturated hair and scalp — this helps the formula spread evenly.

    • Massage 3–5 min

      Work it into the scalp, not just the strands. This is where the actives do their work.

    • Rinse fully

      Rinse longer than feels necessary — residue hides at the hairline and nape.

    • Repeat consistently

      3–4 times weekly. Scalp recovery is cumulative, not a single-wash event.

      Before you start.

      Yes. The formula is sulfate-free, which is generally gentler on colour-treated hair than conventional shampoos. As with any new product, we recommend a patch test if you have particularly sensitive or recently treated hair.

      Most people use it 3–4 times a week and assess at the 4–8 week mark, since scalp recovery and hair growth cycles take time. Some notice a less congested-feeling scalp within the first couple of weeks.

      Generally yes. If you're using prescribed treatments for hair loss or a diagnosed scalp condition, we'd recommend checking with your GP or dermatologist first.

      The formula avoids common irritants, but we always recommend checking ingredient lists with your midwife or GP during pregnancy or breastfeeding, as a general precaution with any cosmetic product.

      You're covered by our 30-day guarantee — use it for a full cycle, and if you're not seeing the difference you hoped for, return it for a full refund, no fine print.

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